Project Bait


A non-for-profit think tank that focuses on identifying pressing economic and organization issues related to the Hajj and Umrah sector in Saudi Arabia and recommending solutions to pertinent government and non-governmental bodies.

Situation: The think tank approached Cornerstone to lay out its vision, mission, and strategic objectives given its internal capabilities and market demand.

Complication: Several workshops with the management team revealed strong alignment in vision, mission, and objectives, along with weakness in its organizational set-up for execution.

Approach: A regional and international bench-marking assessment of 16 think tanks was completed to evaluate best-in-class practices.

Results: Cornerstone validated the think tank’s strategic direction and drafted an operational guideline playbook to help the management team focus on building key priority organization and operational capabilities.