A small chain of specialty, quick-service food providers in Saudi Arabia with a unique concept to target the health-conscious consumer segment.
Situation: The founder was approached with an offer by third-party investors to fund its growth plans. The founder approached Cornerstone to assist in identifying his company’s fair value.
Complication: The client required a detailed assessment of its current operations as well as estimating the funding requirement to fuel its ambitious growth plans.
Approach: Full cost assessment of initial outlay costs was determined through detailed cost breakdown analysis of previous operating outlets. Process mapping of operations to estimate ramp-up required at Head Office level and retail outlets staff to maintain quality of operations. Review of sourcing strategy to realize any benefits from the projected scale-up in operations.
Results: Cornerstone and the founder have developed a detailed seven-year growth strategy and business plan resulting in valuation higher than the investor’s offer. Equipped with a detailed, fact-driven business plan, the founder was able to secure the investors at a higher valuation for his company and close the deal.